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AdvoCare Summer Remix Campaign
Summer 2023
Led the creative direction for AdvoCare’s 2023 summer campaign, Summer Remix. Built a vibrant visual story around high-energy moments and reimagined classics, then brought it to life through bold campaign creative, photoshoots, and a custom influencer mailer packed with nostalgic, summer-inspired merch. Concepted the campaign from start to finish and oversaw all execution across brand channels.
Creative Direction, Photoshoot Production, Campaign Strategy, Influencer Marketing
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