AdvoCare Harmony Launch

Led creative direction for the launch of Harmony, a powdered kombucha drink mix designed to support gut health and immunity. Developed product logo, packaging and brand look and feel, infusing bold color, modern typography and playful design. Oversaw influencer collaboration with Ellie Daxtell and concepted launch event, where guests sampled mocktails made with Harmony, posed with themed displays and enjoyed a pilates class. Every detail was curated to reflect the product’s promise: a happy, healthy belly.