AdvoCare Brand Photography

Creative direction and art direction for AdvoCare's brand photography across product, lifestyle and campaign shoots. From concepting through on-set execution, I lead every phase—casting talent, sourcing wardrobe and props, developing shot lists and collaborating closely with photographers and videographers to bring each shoot to life. The goal: bold, authentic visuals that strengthen brand presence across DTC, retail and social channels.

This gallery includes a rotating selection of photos I’ve directed across all product lines with ongoing updates as new campaigns launch.