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Wallace Dry Goods Retail and DTC Packaging
PROJECT TYPE
Art direction, Packaging, Design
YEAR
2025
Role
Designer
Designed the full packaging experience for Wallace Dry Goods, a Western-inspired luxury handbag brand. Developed premium retail and DTC packaging elements including custom mailer boxes, tissue, care cards and dust bags. The goal was to elevate the unboxing moment with a tactile, high-end experience rooted in the brand’s fusion of Texas grit and fashion.
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