AdvoCare Rehydrate Repositioning

Repositioned AdvoCare Rehydrate to break through the noise in the crowded hydration space. Developed a refined brand strategy and creative direction centered on performance over ingredients, supported by bold new messaging and a more confident brand voice. This repositioning became the foundation for refreshed campaign creative, digital content, and influencer initiatives.

Work shown reflects in-progress strategy and creative concept development, marketing role out is still in progress.