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For the Thrill of It - AdvoCare Summer 2024
PROJECT TYPE
Creative Direction, Photoshoot Production, Campaign Strategy, Influencer Marketing
ROLE
Associate Creative Director
Date
Summer 2024
Developed and led the creative direction for AdvoCare’s 2024 summer campaign, For the Thrill of It. From initial concept to full execution, I created a campaign rooted in movement and momentum, supported by bold visuals and engaging storytelling. Oversaw two seasonal photoshoots and produced a custom influencer mailer packed with branded summer merch that brought the energy of the campaign to life.
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