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Summer Remix - AdvoCare Summer 2023
PROJECT TYPE
Creative Direction, Photoshoot Production, Campaign Strategy, Influencer Marketing
Role
Associate Creative Director
Date
Summer 2023
Led the creative direction for AdvoCare’s 2023 summer campaign, Summer Remix. Built a vibrant visual story around high-energy moments and reimagined classics, then brought it to life through bold campaign creative, photoshoots, and a custom influencer mailer packed with nostalgic, summer-inspired merch. Concepted the campaign from start to finish and oversaw all execution across brand channels.
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